Blog  Design  Shout

The high end apartment in New York where everything is for sale

On the third floor of a Soho loft in Manhattan is where you will find all your dreams have come true. The Apartment by The Line is a creative and diverse approach to retail and is a concept store like no other! The Apartment by The Line is the brick and mortar store of the stylish eCommerce shopping website, The Line. This is a must visit place for those who love retail and interior design all in the one place.

The concept was created by New York stylists Vanessa Traina and Morgan Wendelborn who set up shop as The Apartment, a very clever and stylish way to sell online products to an offline consumer. In side this shop-able apartment, everything is up for grabs and there is something about the way that the products are visually merchandised in a related way that makes The Apartment such a special shopping experience. It is a place where shoppers can gain inspiration for their own homes décor or their own fashion and beauty, all in a place so unique from today boutiques that can often be over filled with unappealing products.

With coats hanging on the wall hooks and loose change scattered on the side table, it is this sort of attention to detail which gives The Apartment a human element and authentic aspect. The general purpose was to put something together based on how people actually live because if you are going to spend $18,000 on a chair, you might want to experience it for yourself first!

If you can’t make it to see The Apartment, you can still shop directly from the online website, The Line. Here you will find pieces featured in The Apartment which are all carefully chosen products from established and emerging designers. They also offer a growing range of online and offline services, including by-appointment shopping, personal styling and interior design consultation.

The Line is bringing new meaning to the phrase “Make yourself at home” and you can visit The Apartment Monday–Saturday: 11 a.m. to 7 p.m. and Sunday’s: 12 p.m. to 5 p.m.

The Apartment by The Line
76 Greene St, New York, NY 10012
(646) 678-4908

Photos courtesy of The Apartment.

Explore

Hale Mercantile Co Linen Bedding for Justine Hugh-Jones Design
Urban Edge Ceramics blog post
GDS Interiors with Hale Mercantile Co Linen Sheets
With Every Fibre blog featuring Julia De Ville
HMCo bed linen in Ayrton
Insta Love on the linen blog
Line Kay for HMCo Flocca duvet cover rosa
Hale Mercantile Co Linen blog Inta Love
With Every Fibre blog July 2016
Linen, Linen bedding, linen sheets, pure linen
hale mercantile co, linen bedding, linen sheets, linen, luxury linen, Linen blog
hale mercantile co, linen bedding, linen sheets, linen, luxury linen, linen blog
Luxury linen gift guide
Making of haute Couture blog post
Linen, linen bedding, linen sheets, pure linen, European linen
Styling a masculine linen bed by Hale Mercantile Co
HMCo Rosa bed linen
Weddings Love on With Every Fibre Linen Blog
hale mercantile co, linen bedding, linen sheets, linen, luxury linen, Linen blog
hale mercantile co, linen bedding, linen sheets, linen, luxury linen, linen blog
The perfect festive season: Hale Mercantile Co blog
HMCo blog favourite instagrammers
hale mercantile co, linen bedding, linen sheets, linen, luxury linen, linen blog
Instagram Love with Hale Mercantile Co Linen
Kristine pure linen bedding Fog
HMCo pure linen bedding in Floss
Flocca tablecloth Basix_napkin_Tablesetting full Hale mercantile luxury linen
Hale Mercantile Co.iInen Russo bed
Our favourite Instagrammers on the HMCo blog!
linen sheets in ayrton and sable for summer
hale mercantile co, linen bedding, linen sheets, linen, luxury linen, Linen blog
hale mercantile co, linen bedding, linen sheets, linen, luxury linen, linen blog
natural linen bedding colour palette
Eastern Market by Hale Mercantile Co
caring for your linen towels by Hale Mercantile CO
linen tablecloth, linen table runner, linen sheets, linen bedding, linen
Oro pure linen napkin
Beautiful Blooms on hale Mercantile Co Blog