New Luxury Linen Towels

Wrapping yourself in a towel is a daily ritual we all love and as the finishing touch to a bathroom, they need to look and feel plush and beautiful. HMCo’s luxurious linen towels are now available in a solid colour palette of Ayrton, Fog, Sable and Tempest. An update on our linen melange towels, the classic design for the bathroom and beach offer maximum softness, absorbency and longevity.

Our dense linen waffle has been pre-washed to prevent further shrinkage and achieve the HMCo relaxed textural appeal.  Our waffle linen bath towels are lovingly handcrafted in Europe and durable enough for everyday use.

Available in a face, hand and bath towel with an extra-large bath sheet or beach towel available.  Click here to shop our pure linen waffle towels.

2 thoughts on “New Luxury Linen Towels

  1. Anne Clark

    I bought the towels, face washers and hand towels and must say they look lovely however I was expecting them to be a lot softer than they are, very scratchy and not soft at all , good loofah for my face with the face washer but wont use the towels just to rough. I did wash them before using so maybe I should re wash in something like softly ?

    1. Hale Mercantile Co

      Hi Anne,
      Thank you for your comments. Our Linen Towels go through a softening process that expands the yarns and can cause minor lint. As a result we strongly recommend washing and tumble drying your towels separately when they are new to remove any excess lint or fluff. This will stop any minor shedding after a couple of washes and your towels will become even softer and more luxurious with age.
      I hope this helps and if you have any further questions, please do not hesitate to contact us.


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